The Dick Sims Sports Show began in July, 1981, and has more adult listeners than any single radio station when it is on the air.  The five minute show emphasizes local and regional sports with special attention given to each school in the listening area.
 

1.      Winner of two national awards.  The Communicator Award & The Silver Microphone Award.
    

2.      Number one with adults over 18 according to Stephen F. Austin research.
    

3.      Now on 19 radio stations between 5 and 6 pm Monday through Friday.